Since Abstrakt acquired Sunset Ford as a client in 2013, they have not increased their spend. The first 6 -8 months were tough, as the dealer reached for results without adjusting their strategy. However, in November of 2014 Sunset Ford agreed to a 3 month trial of spending their dollars the Abstrakt Automotive way. In that three month trail Abstrakt changed digital partners, moved more dollars to digital, improved the dealer’s website layout to increase conversions, convinced them to get back to their lifelong slogan, “Don’t close the deal ‘til Sunset” and to brand themselves with the lowest price guarantee. Since implementing those changes the dealer is soaring! As of May 2015, Sunset Ford was up 153.9% (201 units) over what they had projected, while STL ford dealers are down 15% in the market as a whole.